1. KPI

What does KPI stand for?

An abbreviation KPI or key-performance-indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organisations use KPIs to evaluate their success at reaching targets.


  • A KPI of an online campaign might be to reach 1,000,000 people in a given month
  • a KPI of a development team might be to mitigate number of failed build by half by the end of a quarter
  • a KPI of a sales team might be to hit a $100,000 by a given month


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